International Business of McDonald Essay Example | Topics and Well Written Essays - 1500 words

International Business of McDonald - Essay Example It is referred as the industrial business transactions which take place collectively among two or more nations, areas or regions. These transactions are performed in order to augment the profit margin of an organisation along with its brand equity across the globe (Eebizguides, n.d.). Notably, in recent years the scope of international business in United Arab Emirates (UAE) augmented due to low trade barriers and huge amount of Foreign Direct Investments (FDIs). In addition, UAE also offers the opportunity of free trade zones with modern infrastructure and sovereignty from foreign exchange controls. The economy of UAE also offers an easy entrance to consumer markets connecting ‘13 free trade zones’ in the present scenario (Eebizguides, n.d.). The objective of the assignment is to analyse the importance of international business and the scope of foreign investment in UAE with the motive to assist an Australian renowned fashion company, Peter Alexander to expand its busine ss operations in UAE. With this intention, the discussion of this paper will evaluate the suggestion of considering joint ventures as a mode of strategic alliance with the local companies of UAE for Peter Alexander’s penetration to the market. 2.0. Project Description and Progress Peter Alexander is a renowned Australian fashion designer, mainly known as the leader in the segment of stylish sleepwear, nightwear and gifts. It includes varied types of stylish and trendy clothes for men, women and kids. In the year 2004, the foremost stand-alone store for Peter Alexander’s products was established in the city of Melbourne, Australia with his name (Peteralexander, n.d.). The objective of this project is to propose the organisation, i.e. Peter Alexander to expand in the UAE highlighting the opportunities in the UAE fashion industry. In order to enhance the portfolio of the brand along with its distinctiveness from a global perspective, Peter Alexander can be suggested with noteworthy strategies with due consideration to joint venture initiatives to attempt towards expanding its business operations in the markets of UAE. Hence, it might also facilitate Peter Alexander to amplify the brand value and total turnover of the organisation. It might also enhance the reputation of Peter Alexander, which is extremely essential to sustain in the long run. With this concern, the progress of this particular project will be considering the virtues of joint ventures to assist in the expansion planning of the company. Stage 2 3.0. Business Matching and Networking Owing to the virtues of globalisation, the intensity of fashion events enhanced quite rapidly acting as the backbone of the emerging markets of Middle Eastern region providing a considerable contribution over the GDP of these economies. Moreover, the exclusivity of fashionable hubs also developed by a large extent due to presentation of varied shows by the leading fashion houses within the market of Dubai (S cribd, n.d.). Thus, it is advised to the management of Peter Alexander, to visit the markets of Abu Dhabi and Dubai in order to recognise its underlining opportunities and strengths by conducting a market research to evaluate the internal as well as external risks