Shamrock Convenient Store on Lake Wee,GA and Shamrock Convenient Store Essay

Shamrock Convenient Store on Lake Wee,GA and Shamrock Convenient Store #2 - Essay Example The strategic point implies that the set up cost is expected to be relatively high. The startup capital is estimated to be $600000 with stock taking a $500000. The remaining amount will be used in other expenses such are business registration, licenses and refurbishing the premises. Sales revenues are expected to grow by 15% for the next three years. The growth in sales will be used to offset debt obligations of the firm. As noted, the firm will use debt financing to start and operate. Despite the increase in expenses and taxes, the sales revenue will be high enough to offset the expenses and retain the high profit margin. The business will rely on debt financing to fund its operations for the first 3 months. After 3 months business operations will be funded from the sales proceeds. The implication here is that the business will be able to sustain itself. The business will start servicing its debt while maintain a degree of profitability. According to Levinson (2007), guerilla-marketing strategies are essential for small business since they are inexpensive and thus require a small marketing budget. The guerilla strategies aim at attracting the attention of the target audience. In this regard, the Shamrock Convenient Store will use the strategies to reach out to prospective customers. The strategies are advised by the fact that the convenience store targets the local population as well as travelers. Shamrock Convenient Store will use strategies such as legal graffiti, raising awareness on social media, word of mouth, and creating partnerships. Graffiti is important as it boosts visibility of the business and curiosity of the target audience. The business will identify some of the dirty walls within the neighborhood and clean them. The walls will then be painted with attractive colors with the stores logo and several of its products (Mumaw, 2011). By so doing, the community will appreciate the work done in cleaning the walls and also in painting. Painting